Sri Lanka Apparel

Sri Lanka Apparel - Garments without Guilt, the ethos of the Sri Lanka apparel industry, is a synergy between ethical brands and apparel made in Sri Lanka. I'm proud to be a part of this award winning exercise which brought a huge visibility to the local apparel industry.

June 8, 2009 (New York, NY) – Bronze Global Effie was awarded to Grey Global-Colombo’s ‘Garments without Guilt’ campaign for Sri Lanka Apparel. Integral to these efforts were communication strategies that utilized a simple, strong message across multiple media to educate consumers and that focused on improving how a globalized world does business.

Grey Global-Colombo developed ‘Garments without Guilt’ as a people-based movement, driven primarily through the Internet, to increase awareness of and preference for Sri Lanka’s Apparel industry. Promoting its ‘Ethical Manufacturing & Sourcing’ positioning to top fashion and retail apparel brands, the campaign leveraged local communities in more than 10 countries and attracted global attention with web-based PR programs, including blogs, online newsgroups, news distribution networks and social networking websites. Video Image assisted on the case’s video photography projects.